Due to zero fee payment channel of Mobile Legends: Bang Bang (MLBB) official partnership, the game can avoid other expenses. As an example, when Indonesian consumers utilized GoPay as the medium to perform mlbb top up in 2023, Moonton negotiated a waiver on the cost of payment of 2.5% with Gojek, whereas the recharge channel rate increased 47% after promotion and lower expense on per transaction from 12,000 rupiah /100 diamonds to 11,700. Technically, Moonton’s direct bank clearing scheme reduces cross-border settlement fees to 0.3%, a 91% decrease compared to the average third-party payment platform cost of 3.5%, and since 2024 Malaysian consumers are able to realize 0.4 seconds with an error rate of 0.007% for diamonds charged directly through Maybank.
Regional pricing strategy can do indirectly avoid exchange rate losses. Due to the consistent devaluation of the Turkish lira, 100 diamonds in 2024 will be sold for 15 lira (about US $0.5), 37.5% lower than the regional average of US $0.8 in Southeast Asia but will need to be refunded using an officially authorized localized account in order to avoid the 8% cross-border payment surcharge. According to Data.ai data, around 12% of the global MLBB players use VPN in 2023 to play across regions, but after Moonton enhanced device fingerprint risk control, the abnormal recharge interception rate increased from 58% to 89%, and the appeal blocking count increased by 34%.
Participating in limited time activities in game is the most important method to zero loss. During the “515 Carnival” in 2024, mlbb top up to 6480 diamonds may lead to double rebates, and actually get 12,960 diamonds, and the unit price is reduced to $0.05 / diamond, that is 100% higher than the daily efficiency. On the inaugural day of activity, the global recharge water stood at 43 million US dollars, of which Brazilian players due to superimposed “World Cup theme package”, the per capita diamond increased by 210%. The tech team utilized a robust resource base to achieve 99.999% stability and 240,000 transactions per second.
Coupons on third-party partner sites can be redeemed for the fee. In 2023, Moonton and Southeast Asian online retailer Shopee issued “MLBB exclusive top-up coupon” together, more than 500 diamonds reduced by 10% directly, following the superimposed platform interest-free installments, Philippine users’ actual payment cost fell by 18%. At the same period, physical card recharging with Indomaret Convenience Store in Indonesia was waived from 5% service charge, driving the offline channel quarterly sales growth of 73%, but it is worth mentioning that physical card median activation delay is 2 minutes, and such a processing speed is 300% slower than electronic payment.
Payment tool optimization strategy reduces hidden costs. The world-wide clearing rate of Visa credit cards is 1.5%, but local e-wallet DANA’s exchange rate error in Indonesia’s mlbb top up is only 0.2%. Moonton added in 2024 a smart routing mechanism that is capable of assigning automatically the cheapest rate payment channel from the perspective of the user’s IP, i.e., in the event Singapore users pay top-up by means of GrabPay, diamonds obtained are optimized from **±3 to ±0.5**, and the success rate is enhanced to 99.6%.
The system for legal compliance incorporates a tax refund mechanism which is an intelligent scheme. EU’s German players are eligible to get a refund of 19% VAT through proper channel mlbb top up and will reduce the actual purchase price of diamonds in Germany by 15% during 2023, subject to the cumulative recharge per quarter being over 200 euros. Moonton developed an automated taxation verification system that reduced the time of processing tax refund from 14 days to 72 hours with 99.3% precision.
Black market substitution risk and cost game have to be cautious. 2023 third-party charging platform prices are 20% lower than official, but 25% blocking probability and 15% delay in diamond delivery (median 6 hours). According to the Malaysian Cyber Security Agency statistics, the volume of MLBB account disputes due to replacement increased by 67% from the previous year, with more than 3.8 million ringgit involved. Official actions include increasing blockchain transaction traceability, increasing the rate of illegal diamond circulation identification to 98 percent, and driving the black market premium rate to increase from 18 percent to 35 percent.